South American football players all have similar career paths: They start playing for a small club. Then an agent discovers them.

Then they’re sold to a big club. Then to a European club. And finally they get too old and too rich and come back to Argentina.

To create this Coca Cola spot for Copa America, we asked ourselves one question:

What would happen if an in-stadium Coke vendor had a similar career path?

This is the story about Rubén. The man. The legend.