Every four years, thousands of Argentinians travel to the World Cup to cheer for the national team. But in 2010, the tournament took place in South Africa, a little bit too far away from our country. So in order to replace those who couldn’t afford to travel, we went to Lesotho, a sovereign country located right inside South Africa, and convinced thousands of available fans to cheer for us during the whole tournament.  

Coca Cola Argentina spot for the 2010 World Cup in South Africa.