Gatorade has been using “sweat” as part of their campaigns for a long time. But the truth is that when it comes to football, the best players are not the ones who sweat the most. The best are those who make THEIR RIVALS sweat the most. Based on this idea, we came up with the following campaign, called “Make Them Sweat”.  

For this campaign we were lucky to partner with two amazing illustrators: Diego Patiño for the print executions and Dan Leydon for the stickers and gifs. You can find these sweaty beauties on Giphy.com and apply them to your Instagram Stories.