Vans approached us to help us promote their new Vans MTE, a pair of shoes designed to survive the New York winter. To do that, we sent a gigantic pair of replica Vans vehicles (or “Vans vans”) on a journey to the unexpected around New York City, illustrating the footwear’s functional benefits against cold weather elements.

Role: ECDs
Creative team: Sofía Rosell, Paulo Damasceno, Jeff Schermer, Natan Dorenbaum, Max Palmer.